Crisis Communication Plan Template
Master crisis communication with this step-by-step template, ensuring clear, consistent messaging to internal and external stakeholders during critical situations. This resource, an ideal partner to the Crisis Plan template, helps maintain trust and transparency when it matters most.
Master crisis communication with this step-by-step template, ensuring clear, consistent messaging to internal and external stakeholders during critical situations. This resource, an ideal partner to the Crisis Plan template, helps maintain trust and transparency when it matters most.
Master crisis communication with this step-by-step template, ensuring clear, consistent messaging to internal and external stakeholders during critical situations. This resource, an ideal partner to the Crisis Plan template, helps maintain trust and transparency when it matters most.
Here’s what’s included:
A comprehensive communication framework that aligns seamlessly with your Crisis Plan and Business Continuity Plan, ensuring all messaging supports your broader crisis response strategy.
Step-by-step guidance across all stages of a crisis — from preparation and media training, to issuing real-time holding statements, stakeholder updates and post-incident debriefs.
Editable stakeholder communication matrix to help you map who needs to hear what, when, and how — with responsibility assignments and contact preferences built in.
Pre-drafted communication templates covering key audiences (internal staff, regulators, media, clients, social media), allowing your team to respond swiftly without scrambling for words in the heat of the moment.
Crisis communication decision flowchart to walk your team through the right message, timing, and approval process — reducing delays, misinformation and stress.
Media and social media management guidance to ensure public messaging remains consistent, transparent and aligned with your brand values — including instructions for monitoring sentiment and responding to online crises.
Recovery-focused messaging tools to help reinforce credibility, address stakeholder concerns, and rebuild trust after the dust settles — including tips for long-term reputation repair and post-crisis reflection.
Built-in alignment with the CrisisCompass ecosystem, including the Crisis Plan, Business Continuity Plan and Post-Incident Review template, so your team always has a clear and coordinated playbook.
This template is ideal for organisations of any size looking to improve their crisis communications capability. Whether you're navigating a data breach, service outage, or public scrutiny, this tool empowers you to respond clearly, calmly and effectively — every time.
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